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How to Learn Digital Marketing at Home
Get link
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How to Learn Digital Marketing at Home
Digital marketing is one of the most sought-after skills in the digital-first world today. Whether if you want to advance your career, be the next entrepreneur or become a digital marketing freelancer, digital marketing is one of the facets that will open unlimited door of opportunity for you. The best part? You don’t have to have a college degree to start — you can learn how to do digital marketing from home!
In this post, I'm going to take you through how you can learn digital marketing at home with no experience, and no money (except for your time), and how it can be the beginning of a badass and satisfying career.
1. Know What Digital Marketing Is
Before you start taking courses and tutorials on the subject, know what digital marketing really is. It includes:
SEO (Search Engine Optimization)
Content Marketing
Social Media Marketing
Email Marketing
SeoVerse’s PPC Services Let’s face it - there is only so much organic traffic you can get through SEO.
Affiliate Marketing
Influencer Marketing
Web Analytics
All the areas are related, but you can focus on what interests you.”
2. Start with Free Resources
For starting, there are a lot of free (and good!) resources online:
Google Digital Garage -provides free digital marketing basics courses.
HubSpot Academy – Offers certificates on content marketing, SEO, and email marketing.
Meta Blueprint – Great choice if you're looking to figure out Facebook + Instagram marketing.
YouTube – Channels like Neil Patel, Moz, and Ahrefs share great free tutorials.
These platforms also provide certifications, which can add to your resume.
3. Read Digital Marketing Blogs and Ebooks
It is always useful to keep a track of what goes on in the industry and you can do that with digital marketing blogs.
Top marketers give out their knowledge in blogs and ebooks. Reading a couple of good blogs will help to keep you up to date with current trends. Recommended blogs:
Neil Patel's Blog
Moz Blog
HubSpot Blog
Backlinko
Tip: Read case studies. They demonstrate the use of digital marketing tactics applied in real life.
4. Practice What You Learn
Digital marketing values are worthless without application. Put together a few small projects:
Take up blogging about something you love.
Open up a dummy Instagram page and test out small advertising campaigns.
Try out SEO by optimizing articles.
Try some Google Ads (you can budget for as little as $1/day).
Experience is going to give you both confidence and greater awareness of how things work in practice.
5. Build Your Personal Brand
After you have the fundamentals down, it’s time to start developing your online presence:
Make a LinkedIn profile: Focus on what you learned and small projects.
Create a YouTube Channel or a Blog: Share what you learn.
Publicé case studies: Even if they are small, you are showing some initiative.
Personal branding sets you apart when you’re applying for jobs or freelance projects.
6. Take Up Small Freelance Projects
Dip Your Toe Into FreelancingGNUC DEVVAAsk yourself why you want to start freelancing.
Tow Pass through small projects when, along the way, you learn some skills with your hands:
Upwork
Fiverr
Freelancer.com
Even no-budget work is a great launching pad to get outside of simply playing and into real world experience that will also help build a resume.
7. Stay Updated
The world of digital marketing changes often — algorithms are updated, new tools are released. Keep learning through:
Podcasts (like Original title: Marketing School by Neil Patel & Eric Siu)
Webinars
Online conferences
Top marketers news letters
“Consistency is our weapon,” Hollis-Jefferson said.
Final Thoughts
Can you learn digital marketing at home? With discipline, an open mind, and constant practice you can learn digital marketing as a profession without setting foot inside a classroom.
Remember: Keep it bit-sized, keep doing it, stay real-world.
Your way to becoming a digital marketing professional can start today — from the comfort of your living room!
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So it’s important to monitor news, trends or any chatter about your brand online. Using Google Alerts , a free tool that will alert you if your chosen keyword appears online, is one of the simplest ways to do this. But what if you’re not a Gmail user? Is it something you can still use? The short answer: Yes , you can create Google Alerts without a Gmail account . In this article, I’m going to guide you through the process, explain how Google Alerts function, and offer some best practices on how you can leverage this powerful notification system — without having to rely on a Gmail address. What Are Google Alerts and Why Are They Useful? Google Alerts is a content change detection and notification service, offered by the search engine company Google. It patrols the web and notifies you via email whenever your search term(s) show up in new content, whether it’s a blog post, news article or forum. Whether you are tracking your business name, following industry trends or keeping an ...
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